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From the outset William Alexander was established with the intention that we would support smaller grass roots charities and community groups where we could make a real difference to the communities where we live and work.

To that end William Alexander, in partnership with Sussex Community Foundation, established The William Alexander Fund in April 2013 and have to date donated over £46,500 (directly out of our profits) which has helped support the following groups:

SALAAM FC (£1,215 - MARCH 2018) 

This is a Brighton based community run football club for boys and girls aged 8-16 called Salaam FC whose members are mostly from refugee or asylum-seeking families. This is the second time we are supporting this fantastic group and our donation of £2,115 will help with the continued running of their community football team.

KNOW DEMENTIA (£2,385 - MARCH 2018) 

This is a local charity run by volunteers comprising of family carers and qualified professionals who live and work with people with dementia. Our funding will help them open a ‘Memory Moments’ café in the local Brighton area which will be a huge support to people who have dementia as well as their carers and families. 

SALAAM FC (£1,500 - September 2016)

Salaam FC is a Brighton based community run football club for boys and girls aged 10-16, with players from 10 different countries, many of whom are refugees. Our funding is to help meet the core running costs of the club.

Sing for better health (£1,800 - SEPTEMBER 2016)

This group run singing sessions weekly which are for elderly people with long term health problems such as Alzheimer's, MS, Parkinson's, cancer, heart conditions and breathing difficulties. Their aim is to help improve health and wellbeing using relaxation, posture and breathing exercises. These groups help elderly people cope better with daily life and help to prevent deterioration and eventual possible social isolation.

Sussex syrian community group (£1,500 - SEPTEMBER 2016) 

This is a community run group who aim to bring Syrian people living in Sussex together, to provide advice and practical support for refugees and asylum seekers to help people settle in to life in Sussex. The group are running weekly drop-in sessions to help assist with housing, health care and employment as well as weekly language classes.

St cuthman's Whitehawk (£5,000 - march 2016)

Funding has helped with the continued running of the Community Cafe run by Whitehawk Foodbank. 

The Foodbank helps to prevent the escalation of short term crisis for individuals into crime, debt, housing loss, family breakdown, mental and physical health problems. Clients receive a food parcel (designed to provide nutritionally balanced food), free refreshments, plus direction from trained volunteers towards other organisations for help with long-term, underlying issues. 


FareShare Sussex redistributes surplus food to organisations within the city of Brighton and Hove and the Worthing area, which feed vulnerable groups. Many of the volunteers at FareShare Sussex are recruited from the projects FareShare delivers to. Volunteers are provided with accredited training, support and structure to help improve their employment chances.

This William Alexander grant alone enabled Fareshare Sussex to deliver 80 tonnes of food which provided 19,051 meals to people in need in the Brighton and Hove area. 

MAD HATTERS (£1,500 – SEPTEMBER 2015) 

Mad Hatters provides lonely, isolated and vulnerable elderly people with a regular space to socialise. Providing a weekly nutritious and affordable lunch club at the local community hall in Moulsecoomb, Brighton. The group gives attendees links to other community groups and facilities while helping form new relationships, friendships and supportive networks. Regular visitors and talks from frontline services and practitioners keep the group informed. There is the opportunity for involvement with local projects and a support network for those without families. 


Aqua Seniors are a group of older people, aged 55 years and over, based in the Whitehawk and Manor Estate area of Brighton. They organise weekly swimming sessions for 42 weeks of the year, with a bus to collect everyone from their homes. The main purpose of the groups is to give the elderly people an opportunity to have regular exercise so that they can keep fit and healthy. The group also enables it’s members a chance to get out and meet other people to avoid them becoming isolated and lonely.
WHOOPSADAISY (£4,615 - MARCH 2015)   

Whoopsadaisy works to develop the independence, confidence and self-esteem of children with cerebral palsy and similar motor disorders, helping them to take a more active part in the daily life of their families, at school and in the wider community. They pursue this aim through Conductive Education which motivates children to achieve important goals such as learning to crawl, sit-up or walk. Whoopsadaisy also provides support to parents and carers, showing them how to help their children become more independent at home.

SILVER SOUNDS (£1,380.14 - MARCH 2015)

Silver Sounds is a community samba band for people 55 years and over in Brighton and Hove. The group develops, promotes and performs carnival music as a tool for engaging with and empowering older people. Through their music making activities Silver Sounds promote the physical, mental and emotional well-being of older people as well as challenging prevailing stereotypes of what older people can/cannot & should/should not do.

St Luke’s Advice Service support those who are particularly at risk from social exclusion due to issues such as low income, debt, mental health problems and disabilities. They provide practical help, advice and guidance to people in need in B & H and the surrounding areas.
SALAAM FC (£2,887 - SEPTEMBER 2014)

Salaam FC is a Brighton based community run football club for boys and girls aged 10-16, with players from 10 different countries, many of whom are refugees. Our funding is to help meet the core running costs of the club.


This group supports children from disadvantaged, predominantly lone parent families in the Brighton and Hove area. The children tend to have some form of special needs, or experience problems in schools, or suffer from lack of self-esteem. 

Fun in Action provide volunteer 'befrienders’ who are volunteers who take the children out once a week on trips. The ‘befrienders’ are carefully matched with each child and often offer a lifelong friendship. This can be the one time each week that the child gets to be away from a difficult home life, or to spend time with someone removed from their personal situation.

Millwood Kicks is a Self Defence/Karate class which provides a great way for children to keep fit, build stamina, strength and discipline. The classes are run at very low cost allowing children from less privileged backgrounds to attend classes which they would otherwise not be able to afford. The class is for children aged 7-12. They are a parent led club.


Brighton Table Tennis club aims to provide role models to support the personal development of young people, instil a life-long love for table tennis and build a strong community. They were seeking funding to purchase additional table tennis tables, in order to expand membership.

Craven Vale CA is a voluntary group who meet regularly to provide a safe and open forum for residents. They were seeking funding to organise and run weekly dance sessions for young people who live in the Craven Vale and Queen’s Park estates in Brighton.
PLOT 22 (£1,740 IN SEPTEMBER 2013) 

Plot 22 is a community allotment garden, providing a safe and inclusive space.  Many of the volunteers attending sessions on the allotment are experiencing mental health issues, social isolation and long term unemployment.  They were seeking funding for a nature learning project and one to provide support for people with high needs.
Further information about the fund and our partnership with The Sussex Community Foundation can be found at - 

William Alexander also participate in the annual Dragon Boat Race in support of the Rocking Horse Appeal (on behalf Royal Alexandra Children’s hospital), raising over £1,700 in the last two races - September 2014 and April 2016 and also contribute a further £1,000 per year in ad-hoc charitable giving.